A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website

A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website

30 day

Link building. It’s the backbone of SEO.

The way we build links has changed quite a lot over the past decade, but links themselves are no less valuable.

Like me, you may remember the early days of online marketing, when generating backlinks to a website was as simple as requesting links from link farms and other sketchy sources.

Google put a stop to that, so generating backlinks for a brand-new website is a bit trickier these days.

That doesn’t mean that it’s impossible, though. The sooner your site has a decent number of backlinks from authoritative, high-quality websites, the sooner its performance on the major search engines will improve.

Although this is largely a waiting game, there are things you can do right now to generate first-rate backlinks to your new site.

Follow the advice here, and you can easily generate upwards of 100 authoritative and relevant backlinks to your new site in just 30 days. 

Forget the old way of doing things

First, don’t even think about employing black-hat techniques to generate backlinks to your site. Google’s algorithms are far too savvy to be fooled, so such efforts are bound to backfire.

As frustrating as it may be, quality trumps quantity every time when it comes to building a top-notch link profile.

Link building has long been the most volatile field in SEO. There has been much misinformation and rancor over the best way to build links, how quickly to build links, which links to build, and even whether or not to attempt link building at all.

Google’s algorithm changes are less frequent and impactful than they once were. However, we’re still discussing algorithm changes around the subject of links.

The latest of these was the September 2016 update to the Penguin algorithm:

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The most substantial change of the algorithm was that “Penguin doesn’t penalize for bad links.” The conversation among the SEOs suggested as much:

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What does this mean for link building?

Link building today: What matters most

First, don’t be afraid of link building. No, you shouldn’t be pulling any old-school link wheels, but neither should you be afraid of creating and unleashing a link-building strategy.

Unlike in the past, when a link was a link was a link, effective backlinks today share a few key characteristics.

First, they occur naturally. Rather than being compelled to add a link to your site for whatever reason, website owners link to yours because your content is too terrific to pass up on.

Want to succeed with your backlink campaign in 2016? Follow these 15 strategies for gaining 100 authoritative and relevant backlinks to your new website.

Effective backlinks come from authority sites relevant to yours. I’ll delve more deeply into what constitutes an authority site later, but suffice it to say that your links shouldn’t come from just anyone.

As for relevance, a hundred links from sites that have nothing to do with yours pale in comparison with a single link from a highly relevant site.

What constitutes an authority site?

Authority sites usually share the following traits:

  • They’re credible
  • They enjoy a high ranking on major search engines such as Google
  • They receive huge amounts of traffic and lots of shares on social media
  • They’re influential

Additionally, they lack the characteristics of a bad website, which include blatant keyword stuffing, high link-to-content ratios, excessive numbers of ads, and low-quality content and website design in general.

How to find relevant authority sites

The first step in your 30-day plan is to identify authority websites relevant to yours.

You can easily use Google for this. Use search operators to zero in on suitable sites more quickly. For example, use site:.gov, .edu, or .org to limit your search to such sites.

Search for the keyword of your choice to find sites that rank highly for it, and go from there.

Another option is to use the Moz SEO toolbar, which is offered as a free extension for Firefox and Chrome.

It displays useful metrics and information about the site you are currently visiting, including its page authority, domain authority, links, and a general analysis of the page itself.

What to offer

Okay…so far, so good.

Here’s the rub, though: You can’t approach these authority sites without offering anything in return.

Since your website is brand new, what can you possibly offer?

I hate to break it to you, but you should ideally build up a decent content librarybefore attempting to solicit backlinks from authority sites.

Luckily, the content doesn’t have to rank well. It just has to be top-tier in terms of the quality of the information it provides.

Prior to launching your site, devote a few weeks to developing a small arsenal of content. When the time comes to work on your link-building strategy, you’ll have stuff to offer other website owners.

After all, why would they link back to you if you have nothing for them to link to in the first place?

Making contact

When it comes to approaching website owners for backlinks, you already know what to do. Navigate the site in question to track down contact information.

If you can’t snag an email address, use a contact form.

Don’t be blatantly promotional. In fact, you might even hold off broaching the subject until you’ve had a few exchanges.

Flattery will get you somewhere, so try breaking the ice by complimenting the site owner on a piece of content.

Later, show them some of your stuff, and suggest swapping links.

10 tips for getting quality authoritative backlinks to your site this month

Okay, now that you got the gist of tracking down and soliciting relevant authoritative sites for backlinks, it’s time to get down to brass tacks regarding effective link-building strategies.

I have all sorts of tricks up my sleeve, and I’m sharing the very best ones right here.

1. Blog – A LOT

According to HubSpot, companies that blog on a consistent basis have up to 97% more backlinks than those that don’t. From day one, commit yourself to posting new posts consistently.

Quality still counts, though; so, create a schedule that allows you to post regularly while offering readers real value.

2. Offer free resources

You’ve got something to offer free, right?

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Like you, other website owners are always looking for useful, credible sources of information. There’s no reason why you can’t provide it.

Create a library of white papers, e-books, and other pieces of content that provide detailed, useful, and well-researched information.

Offer these resources free, but make one small request: credit in the form of a link back to your website.

Alternatively, offer the content free as long as it’s directly linked to from your site.

3. Become a PR whiz

When they’re done properly, press releases can effectively plant seeds for new backlinks to your site.

By “properly,” I mean that they provide newsworthy information and that they include a non-promotional link back to your site.

Reserve press releases for truly newsworthy events.

You should have plenty to go on with a new site since so many things are in the hopper.

4. Create and share infographics

Breaking up text with high-quality images is smart.

Not surprisingly, there’s a strong demand for top-notch images online, and infographics are especially popular. Build a library of infographics that relate to your industry or niche.

Whenever possible, create an infographic for an important trending topic that affects your industry or business. Readers love to share newsworthy graphics and use them as a form of social currency on social media.

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Sprinkle in a bit of SEO to ensure your infographics are easily found through the search engines.

People will want to share and use your infographics. When they do, organic, high-quality backlinks to your site will ensue.

5. Develop charts and tables

Humans are visual by nature, so charts, tables, and other visual representations of data tend to go over very well.

Load your site with tables and charts pertaining to your niche to plant the seeds for more backlinks.

You don’t have to be a data scientist to make this happen. Find reliable sources of information, and put their data into graph or table form.

Use a site such as OnlineChartTool.com to quickly and easily create eye-catching charts and graphs others will gladly link to.

6. Build an image library

Website owners are always looking for images in general—especially if they are offered free.

Make sure the images are of high quality. If you don’t possess the skills to take excellent photos yourself, you need to be willing to hire someone who does.

Post each image on its own page. Include a detailed description, and use SEO best practices to increase the odds of it ranking well in Google Image Search.

Include a form for quickly grabbing the file and link code to ensure you get your links.

7. Repurpose effective content

A quick note: never, ever copy content from the Internet.

I’m not just saying this because plagiarism is wrong; I’m saying it because Google will penalize you so hard that your site may never recover.

That being said, there is nothing wrong with identifying useful pieces of high-ranking content from other sites and repurposing them to suit your needs. But make them truly your own by optimizing them to be relevant to your website.

And don’t just repurpose text-based content as text-based content.

Take a text-based piece and turn it into an e-book, an infographic, a video, or some other form of media.

8. Fill a gap

Yes, the Internet is jam-packed with content.

Chances are, much of what needs to be said regarding your niche or industry has been said. Still, others have surely overlooked important topics. Identify those gaps, and fill them with high-quality content of your own.

Similarly, look for gaps in the types of available content. For example, perhaps there’s an overload of posts and articles about a subject but no in-depth pieces or e-books.

Be the first to provide them, and you will reap all kinds of great link karma.

9. Interview influencers

Seek out influencers within your niche, and create a roundup post.

Such a post essentially includes several links to several different influencers while covering a specific subject.

A great way to round out this type of content is by interviewing the influencers in question. After finding key influencers, follow them on social media. Interact with them to establish a relationship, and then approach them about interviewing them.

Even very busy influencers can usually take time to answer a question or two via Twitter or another social media site, so this is a worthwhile option to consider.

10. Scope out the competition

What kinds of backlinks do your competitors have?

Chances are, you could benefit from receiving links from similar sources too. Do a little sleuthing to discover who’s giving them link love.

Use a site like SEMrush.com to track down your top competitors based on relevant keywords. Next, input each competitor’s URL into a site like OpenLinkProfiler.org.

You’ll get a list of links to your competitors’ sites, and you can follow them to see where you might want to concentrate your efforts.

11. Try broken link building

This technique is especially valuable for new websites.

Put simply, you seek out broken links on relevant websites and approach site owners with replacement content they can link to instead.

Since 404 pages can negatively impact a site’s ranking, website owners usually appreciate being alerted to the issue. Use something like the iWebTool Broken Link Checker to search a specific URL for dead links.

Contact the owner, but make sure you have something for them to link to instead.

12. Make useful comments

In the old days, conventional wisdom said to post links back to your site in comments sections to boost your link profile.

These days, that comes across as spam, so you need to take a subtler approach.

You need to keep up on industry news anyway, so get into the habit of regularly reading relevant blogs and websites. When you have a useful comment to contribute, do so.

When someone comments on your site, acknowledge the comment!

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Chances are, they’ll remember the gesture and reciprocate in the future. Even if they don’t, it’s good karma.

13. Write guest posts

As you already know, generating enough content for a business isn’t easy.

Site owners are often happy to be offered free content for their sites, and you can do so by offering to create guest posts and articles for them.

Get to know a website or blog before approaching the owner. Make sure your content complements theirs. Have a unique angle or insight to offer, and then make your pitch.

One more thing: reciprocate by offering to let them guest-post on your site too.

14. Solicit backlinks in person

If it’s feasible, attend trade shows and other events within your niche to meet influencers in person. Face-to-face interactions go a long way.

When interacting with an influencer in person, make sure you know who they are and why you want a link from them. If the opportunity presents itself, ask about getting a link.

At the very least, you can forge a new connection that could pay off well in the future.

15. Harness the power of social media

Your site is new, so your social media game has to be strong.

Whenever you create new content, promote it across all social media channels. Even if each post generates only a few shares, the odds of backlinks being generated increase.

Later, don’t be afraid to promote old content on social media again. You may have new followers now, so it certainly doesn’t hurt.

Conclusion

The trick to getting backlinks from the tips provided above is putting them to work right away.

Again, before doing anything else, get a decent stockpile of quality content.

If necessary, pay good money for it. It will be worth it in the long run.

Which of the suggestions above are you likely to try first?

Contagious Content Marketing Will Forever Change Your Business

Contagious Content Marketing Will Forever Change Your Business

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This is a guest post by my colleague Don Purdum from Unveil the Web

Everywhere I go on the Internet there is a discussion about content marketing. What it is, tips on how to create viral content and then how to spread the work about how great you are. But I hear so little about the need for contagious content marketing.

What do I mean by “contagious” content marketing?

I mean that kind of interesting, business changing, soul transforming content that draws people in and leaves them no options other than to want more.

More articles…

More videos…

More podcasts…

More comments…

Is your content so contagious that people tell you that they have no choice but to share what you have to say with their audience because it’s worth sharing or they have to buy you because you are worth buying?

content marketing

That begs a different question then doesn’t it?

How?

How will you create that kind of content?

Creating Contagious Content

Creating contagious content first starts with you. It doesn’t start with good content. Everyone is writing good content but few are writing contagious content.

You see, contagious content is driven by and full of passion and leaves the reader feeling that you just made their life or business that much better because they read your article! I recommend to read this post by Jeff Bullas about “10 Ways To Create Contagious Content for Your Social Media Marketing

You didn’t waste their time with meaningless fluff or ideas they find all over the web. Instead, you were unique, different and relevant.

Passion is the key to success and you have to be passionate about your business, your readers, your prospects and your customers.

You have to be passionate about finding your purpose and meaning in life. Being a business owner and a marketer is awesome! But why are you in business? Why are you a marketer?

Also See:- 64 Google+ Content Strategies [Infographic]

You role in life is not to own a business, it’s to use the business to make a difference!

That’s worth being passionate about. If you wake up every morning feeling dreary and just depressed about your business something is very wrong. You lost your mojo!

You gotta get it back! You have to find it and find it fast or you and your business is in real trouble.

I can always tell when a business who is going through the motions by the way their website and blog reflects who they are. Believe it or not, your writing has a style and that style is reflective of your passion.

You passion is contagious and will drive people to read, comment and share it. It will drive them to contact you or buy from you.

Are you more passionate today than you were yesterday, last week, last month or last year? Or, are you just gutting it out hoping things will change and you heard about this content marketing thing and you’ve decided to give it a shot?

Passion without Commitment is a Losing Proposition

You can be passionate, but are you committed to your passion? Along the journey there will be times when you don’t directly feel your passion.

But then that one reader comes along and leaves you a killer comment or that big influencer shares your article on their social media page… or you get a sale!!!!

Commitment will see your passion through. When you see the fruits of commitment you never lose your passion. Commitment is a choice that you make every single day to the process of success.

How committed are you to the process of success?

Many people will say that they don’t know what to blog about. Sure you do, you know everything you need to know in order to be a contagious blogger.

The problem is you get overwhelmed instead of just taking the process in little chunks. The truth of the matter is that the obstacle of growth is the illusion of knowledge.

You don’t need to know it all to be a contagious blogger! You just need to know what you know and then allow your passion to be found in your words. Believe it or not, people can feel your passion through your writing.

Recommended:- Optimize Your Content Marketing Strategy

You just have to believe in yourself!

Isn’t that where passion really comes from? If you don’t believe in you how will it show in your writing and why would someone else believe in you?

Your biggest challenge to being a contagious content marketer is believing you can be successful! If you’re finding that you’re making excuses for your lack of success or even for others successes, you’ve gone down the path of doubt and disbelief.

That will suck the passion and commitment right out of you. As a result, your content will look like the 75% of content on blogs in your niche…uninspiring, boring, and just like the last article I read.

Your Thoughts Will Determine Your Passion and Commitment Level

If you stop to think about it for a moment, your thoughts and the stories you tell yourself will determine if you will be a contagious blogger.

See, someone chose to believe somewhere based on no facts.

There was a time when:

  • No one knew there was a cure for polio…
  • No one knew ever heard of electricity…
  • No one knew a light bulb would change the world…
  • No knew it was possible to fly from one end of the country or around the world…
  • No one knew of a computer, the internet or a blog…

Do you believe in the life or business that you want?

The job of an entrepreneur is to create something from nothing. It requires a lot of passion and commitment to do it! It’s up to you to choose and believe.

Consider with me, how many blogs exist today? There are billions and millions more each week are started.

But, how many will survive past two months?

Very few will survive past two months and many won’t survive to even six months.

Why? Because it will take passion and commitment to create a blog that is contagious!

Do Read:- Five Reasons Your Awesome Blog Content Isn’t Going Viral [Infographic]

Your job as a blogger is to do a few things:

  1. Learn what business you’re “really” in
  2. Learn what problems you “really” solve
  3. Learn who you “specifically” solve them for
  4. Learn how your products or services are part of a solution
  5. Then write to one person with problem at a time and make a difference for them

When you discover what these five things are for you it will change your life, business and blog forever!

You will find your passion, deep commitment and resonate with your audience.

When you help people solve their problems or make their lives better guess what happens to you? You become a contagious content marketer.

There is nothing as exciting as making a positive difference for others and there are few tools that can do it as well as a blog, social media, video or podcast.

If you’re not feeling passionate about your commitment to writing, perhaps you just need to discover how you can really make a difference. Just think about the four questions I asked and focus on how you answer each one.

If you’re going to be a content marketer and blogger, why not be a contagious one that is out there making a difference? You can do it! I believe in you!!!

Content Marketing Is The New SEO

Content Marketing Is The New SEO

If you’ve run a business at any point in the last ten years and browsed around online a bit, then odds are you came across the mention of “SEO.” SEO, or search engine optimization, is basically a strategy to help attract more traffic to your website by increasing your website’s ranking on search engines such as Google. It’s still a strategy used today, although it has recently become overshadowed by strategies such as content marketing and social media. Want to know why? SEO was a strategy that was easy to take advantage of. Tricking Google into ranking a poorly put together website high on their search results page wasn’t exactly rocket science. However, new algorithms not only make this very hard to do – but they’ll punish you for trying to take advantage of old SEO loopholes, instead rewarding websites that put effort into the creation of content. This means that some creativity needs to go into your SEO.

While all this talk about algorithms may make it seem like you can just automate everything, this is simply not true. The success of your website depends more on what I like to call “human being optimization” more than it ever has. Optimizing your website for humans before you optimize it for the search engines. Think of it as working with search engines instead of simply trying to trick them. You provide them with good content and a great website so that their search results page provides users with high quality search results, and they provide you with more visitors to read your content. It’s a mutualistic relationship.

Why Content Marketing Is Integral to Inbound Marketing

To answer this question, I should probably explain exactly what inbound marketing is. So, a long, long time ago – before the existence of the “Internet” – businesses relied on outbound marketing to attract customers. Outbound marketing is a nice term for basically shoving information into the faces of unsuspecting consumers. Examples would be TV commercials, radio ads, print ads, flyers and – the absolute worst offender of them all – phone calls. There was nothing quite like having dinner interrupted by someone attempting to sell you insurance. When it comes down to it, outbound marketing is the equivalent of being informed about a product or service without having asked to be informed about it.

This is where inbound marketing differs. Inbound marketing allows the consumer to do the research by him or herself. The process goes like this: you put your company out there and expose your brand and offerings so that it’s easy for consumers to find you. Once they do find you, you provide them with information about your company and your products or services that they can educate themselves on their own time. You supply them with the information they need to make an informed purchasing decision on their own. You are not informing them about your products or services, they are informing themselves. This has proven to be an incredibly effective way to market to consumers since it takes away the pressure levied against them to buy right away. Instead, you’re nurturing them before, throughout and after the sales process, which leads to more long-term customers – exactly what you want.

Now you’re probably wondering, “what does content marketing have to do with all of this?” Because your prospects are more informed, it’s easier for your sales team to have a meaningful conversation with them. You are basically setting up more than half of the sale. Your content helps to attract readers, educate them, and exchange some information or a special offer for their personal information (such as name and email address). This means that your sales team doesn’t have to waste resources on pitching a product to someone who not only knows nothing about your solution or product – but has no interest in it either. Instead, your sales team will be dealing with educated prospects. All because of your content! This also brings us back to “human being optimization”. The quality of your content has everything to do with the person reading it. Content is no longer just about the keywords you use being tracked by search engine algorithms. What is more important is what you are writing and whom you are writing for.

The Benefits of Content Marketing

So let’s break down how your content will actually get your leads to the point where your sales team is ready to convert them into customers. The following are some of the benefits that your content will provide that will assist in obtaining high quality leads for your sales team:

  • Increase Brand Awareness – Obviously you want as many people to know about your company as possible. The more often you release content on your website, the more exposure you’ll be providing for your company. If someone reads a piece that they enjoy, they’ll probably come back to read more, thereby becoming more familiar with your brand. There’s also a chance that they will share that content with friends and family. Their friends and family could turn around and share the content with their social circles – and so on. Not to mention that the more quality content you release, the higher your web ranking will be, exposing you to more potential web traffic.
  • Increase Brand Trust and Loyalty – There are some businesses out there that release a tremendous amount of content in an attempt to draw in more traffic. But if you are writing crappy content, then who is going to read it? Readers will be able to tell if your content is bad by the opening paragraph – and there’s no way they are going to waste their time finishing it. And they’re definitely not going to come back to your website. Your content has to be good. In order to be good, it has to provide value to your readers. By giving them something they want or need, you’ll help to build both trust and loyalty over time.
  • Establish Yourself as a Leading Authority – Another reason that you should focus on the quality of your content is the fact that you’ll eventually establish a reputation for knowing what you’re talking about. Not only does this help build trust and loyalty in your brand, it also helps foster a reputation as being an authority within your industry. You know you’re putting out some good stuff if other websites begin linking your content to their website. Those links are going to help tell search engines like Google that your content is good, which will boost your website in search results.
  • Increase Social Engagement – By putting up a blog on your website, you’ll allow readers to comment on your content. Even if someone disagrees with your content, it’s a great way to get people talking.
  • Increase Lead Captures – Good content will eventually convince readers to fill out your conversion forms, thereby capturing them as leads. This isn’t happening if they don’t trust you or your content is just bad. And obviously, the more leads you are capturing, the more potential customers you’re getting.

Why Good Content Is Important

So I’ve kind of gone over this already in some respect. Bad content is going to drive away potential customers since nobody wants to ready crappy content. But what if you’re trying to take advantage of SEO by just stuffing your content with keywords in order to draw more web traffic? Well, that’s where Google’s (as well as other search engines) updated algorithms come into play.

Google’s new algorithm, which is called Hummingbird, is focused on finding websites that provide good content and rewarding them with higher search rankings. Why does Google care? It’s competing with other search engines, which means that it wants to provide only the highest quality websites on their search pages. If you search for something like “new movie reviews” and all the websites that are listed on its first page are terrible, there’s a chance you’ll try out another search engine.

So how does it decide what websites are worthy of a high search engine ranking? Basically, it’s implemented a few different features to spot good content and to filter out bad content. First of all is Google Authorship, which allows content to be recognized by a single author. This makes it easier for Hummingbird to sort through content that you’ve written. Additionally, it judges the quality of content by measuring social activity. Social media has become incredibly important in this day and age. If a piece of your content is shared or liked on social platforms such as Facebook or Twitter, then the algorithm will pick up on that.

Single word SEO keywords are no longer as effective anymore either. Instead, it picks up on phrases such as “how to.” Long-tail keywords, which are phrases that contain more than just 3 or 4 words, are expected to become much more valuable. An example of a long-tail keyword vs. a regular keyword would be “learn how to speak German like a pro” instead of “learn German.” The algorithm has become much smarter and will weed out keyword stuffing for the sake of SEO, rewarding content that uses relevant long-tail keywords instead.

The Elements of Good Content

Okay, so I’ve been driving home the point of how important “human being optimization” is in terms of content. Now you’re probably thinking, “give me some pointers already!” So here you go, a few tips for creating high quality content:

  • Create eye-catching titles – Guess what? The very first thing a visitor is going to read is the title of the content. If it’s boring, they’re not going to bother with it. If it was shared on social media, nobody is going to click it. The title needs to not only provide information about what the content is, but also why the visitor should read it. Simplicity is key here too – a run-on sentence as a title will not work. Readers will forget what the title is trying to say by the time they finish reading it! Consider using numbers, something along the lines of “5 Elements of Amazing Website Content”.
  • Break up your text – What’s the first thing you do when you stumble onto a website with a giant wall of text that you have to scroll down? If you’re like me, you’ll click on that back button like your life depends on it. Break up your text using headers, bullets and numbers to prevent your readers’ eyes from bleeding.
  • Use visuals – Visual content is considered the most effective type of content – this includes photographs, videos, graphs and charts to name a few examples. They just make it easier for visitors to consume information instead of sitting there reading. Remember, people who use the Internet have short attention spans. Wait a second, where was I? Oh right…
  • Create effective calls-to-action – At the end of every piece of content you produce should be a call-to-action. A call-to-action incites the reader to do what you want them to do, whether it’s to schedule an appointment with your company or fill out a form. The call-to-action should be no longer than a sentence and should use effective language that incites action, such as “download now”, “visit us”, “contact us”, and more. Words such as “now” and “today” also help to create a sense of urgency that can drive them to action.
  • Provide incentives – To encourage readers to click your call-to-action, provide an incentive. For example, you can provide them with a free downloadable eBook, whitepaper, or special offer in return for filling out your form. If your content is good, then they’ll be tempted to do what you want them to do in return for more in-depth content – especially if it’s free!

The Biggest Misconception of Content Marketing

The benefits of content marketing are real – and they certainly look good when you look at them all at once. But one of the biggest misconceptions that businesses have is that they assume that all they will have to do is implement a decent content making strategy into their marketing campaign and sit back and watch while their web traffic increases exponentially, leading to more leads being captured than they know what to do with. What you have to keep in mind is that most content won’t go viral. In fact, it’s going to take time for your content strategy to show results.

Content marketing is a long-term strategy, which means you have to be patient and diligent. Even if your content is of incredible quality, it’s not going to suddenly jump from a dozen views to a thousand over night. Even if you’re doing everything right in terms of marketing your content over numerous channels, it won’t gain that type of readership. It’s going to take time for people to click your links and check out your content. And odds are they won’t fill out your form right away – the most you should realistically hope for is that they will return to read more content. Eventually, as trust and loyalty build, they’ll share your content and possibly sign up for one of your offers. But this is the foundation you want, and the success of your content marketing will only build on this foundation over time.

Using Other Marketing Strategies to Compliment Your Content Marketing

Just because content marketing has taken over as the go-to online marketing strategy does not mean that other strategies, such as SEO or social media, should be abandoned. In fact, SEO and social media are critical components to the success of your content marketing strategy. By optimizing your content using carefully researched and relevant keywords, you can further bolster your website’s web ranking. And because your content needs exposure in order to be successful, social media is a necessity. Not only can you post content or links to your social media channels, you can also add social media buttons to the content itself. This will help increase the chance of your content being shared, thereby increasing its exposure.

So there you have it, content marketing has become a vital part of any online marketing strategy. While SEO is still important, search engines have made it clear that they are focusing on the quality of the content provided. This means that optimizing your website for humans before search engines has become more important than ever. If you’re ignoring content marketing as part of your strategy online, its only a matter of time until Google sends your website back to the stone ages or keeps it there.

Have any questions? Please share your questions, expertise, opinions, or tips in the comment section below!